The Braunstein brothers trademarked “Zig-Zag” Inventing the first interleaving process that allows each paper to auto dispense after one is pulled from the booklet. This revolutionary process remains a gold standard for rolling paper products around the world today.

After nearly 150 years, Zig-Zag continues to push the Braunstein brothers’ legacy forward by innovating unique products to fuel unforgettable experiences.